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Vision and mission


To be the leading retail & franchise group in Vienam.
We aim to provide services tailored to the fast-changing consumer needs. It is in the center of our innovation journey to drive the evolution of the Vietnamese lifestyle in the new form of retail, providing excitement more than just products. Wherever you are, we exist to bring you the newest shopping experience possible. 


At Spring Group, we commit to grow our business and at the same time to put sustainability at the core of our activities. It is for our people, our partners, our customers, our community and our planet, we are building a business that create shared values for all

Core Values

1. Customers centric

2. Integrity & honesty

3. Deliver results

4. Team work

5. Bias for action




  • SPG
  • KawaMart